Social media Monitoring Project 1: Starbucks and its social media presence!
Do you like coffee? What comes in your mind when I say PSL? I mean Pumpkin spice latte! For me, it represents fall. and if you are able to visualize something like this. Starbucks Pumpkin Spice Latte Then Starbucks has succeeded in its marketing. Starbucks Store If we look at their various social media, we can feel that they are well aware of our preferences and very well know how to listen, talk, and energize us. Their Social media is the proof; see it yourself! Starbucks Instagram Page Having more than 36 million likes on Facebook , 18 million followers on Instagram , 11 million followers on Twitter , and almost 300k subscribers on YouTube says a lot about the company. They know how to run social media, and they know the power of groundswell. They know how to make us feel warm and cozy in fall and winter, whereas refreshed and chill in summer. Recent Facebook Post by Starbucks Recently, Starbuck's social media is all about Pumpkin Spice Latte, Salted Caramel Mocha,...