Himangi's Blog! Social Media & Marketing

Have you ever been influenced by your friends to try a particular product or brand because it is really good, and you are missing something great, and then you start thinking of that brand and realize that you need to try that product? I've been in that situation millions of times, so what makes you want to try those products? I cannot answer that, but here is an excellent example of a brand getting popular and influential without spending a dollar on advertising. Lush Cosmetic Store Lush cosmetics , a UK-based cosmetic brand with great ethical values . Focuses on creating the freshest cosmetics using fresh ingredients to ensure the product is in its peak of effectiveness. Moreover, they are 100% vegetarian, handmade, with no packaging, and are against animal testing. They are famous for their excellent social responsibility and environmental protection approach. Lush Cosmetics Values Lush Cosmetics realizes the importance of social media, and they use it to create high-quality sha...

 Do you get extremely passionate about sharing how this one product changed your life? or how much you love it? You can brag about this product for hours and try to make others try it too. If that's the case, then your brand is successfully using the groundswell. Groundswell winning in a world transformed by  social technologies  by  Charlene Li  &  Josh Bernoff In the book " Groundswell winning in a world transformed by social technologies " by Charlene Li & Josh Bernoff , they discuss the need for the marketer to energize their customers. It is important for a company to listen and talk to their customers for creating a customer-based community but also energizing the customers so that they turn into an enthusiastic word of mouth machines (pg. 130) Why do we think word of mouth is so successful? The answer is simple; people tend to believe the testimonials from customers more than any other media source. Word of Mouth by Tom Fishburne It is also ...

 Who doesn't like to post their pictures on social media after investing in a great camera? I would go crazy posting pictures and brag about my new camera, but that's another story.  Social Media GIF Social media has now become the window to our day-to-day life. We like to share things that make us feel happy with everyone, whether it is our newfound talent or our pet's new talent, a new dress we bought, or a place we discovered.  GoPro understands our passion for sharing our beautiful moments on social media to our loved ones and making it memorable.  So, GoPro is an American technology company, from cameras to apps and accessories; they are focused on making our experience to the next level.  The company is aware of people's power on social media and uses it as their promotion. They don't require a hefty budget high-end advertisement. All they need is people to share their GoPro product experience on their social media.  How they create UGC? It looks sim...