Himangi's Blog! Social Media & Marketing

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We all are part of social media in one way or another, it has become a part of our lives. Many companies have realized that, and they shifted their mode of communication to social media. Most of the companies are active on Facebook, Twitter, and they even have their YouTube channels.  They are aware of the power of groundswell, but it's not enough for them to be mindful of it, they require to handle it well. Charlene Li and Josh Bernoff , in their last chapters of their book " Groundswell winning in a world transformed by social technologies, " sums up the whole lessons we have learned throughout the book that can help us get good at attaining groundswell thinking. The first lesson to remember is that groundswell is about the person to person activity. We should be ready to connect with different people or customers. We should be willing to be involved with our customers by blogging and connecting them through a community sharing ideas and emotions. We never know when peo...

 Do you get extremely passionate about sharing how this one product changed your life? or how much you love it? You can brag about this product for hours and try to make others try it too. If that's the case, then your brand is successfully using the groundswell. Groundswell winning in a world transformed by  social technologies  by  Charlene Li  &  Josh Bernoff In the book " Groundswell winning in a world transformed by social technologies " by Charlene Li & Josh Bernoff , they discuss the need for the marketer to energize their customers. It is important for a company to listen and talk to their customers for creating a customer-based community but also energizing the customers so that they turn into an enthusiastic word of mouth machines (pg. 130) Why do we think word of mouth is so successful? The answer is simple; people tend to believe the testimonials from customers more than any other media source. Word of Mouth by Tom Fishburne It is also ...

Who knew 100 years back that there will be a technology called the internet in the future? Well, we don't know about that, but we are aware that we humans have always depended on each other and worked as a strong community, raising voice against anything wrong and unjust, the history is the proof. Earlier the community was smaller and tight, but it is thriving after the birth of the internet. We all are now part of this big community of "Web 2.0." We never change, but our ways change, we are good at adapting the new technologies. Groundswell winning in a world transformed by social  technologies by Charlene Li & Josh Bernoff   Business and market experts are now aware that the power is in our hands. Regardless of the technology, we decide and form the company's brand image and reputation. The Book " Groundswell winning in a world transformed by social technologies " by Charlene Li & Josh Bernoff helps us understand the concept of groundswell and ho...