Attaining the groundswell thinking
We all are part of social media in one way or another, it has become a part of our lives. Many companies have realized that, and they shifted their mode of communication to social media. Most of the companies are active on Facebook, Twitter, and they even have their YouTube channels. They are aware of the power of groundswell, but it's not enough for them to be mindful of it, they require to handle it well. Charlene Li and Josh Bernoff , in their last chapters of their book " Groundswell winning in a world transformed by social technologies, " sums up the whole lessons we have learned throughout the book that can help us get good at attaining groundswell thinking. The first lesson to remember is that groundswell is about the person to person activity. We should be ready to connect with different people or customers. We should be willing to be involved with our customers by blogging and connecting them through a community sharing ideas and emotions. We never know when peo
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