Energizing the base with groundswell!
Do you get extremely passionate about sharing how this one product changed your life? or how much you love it? You can brag about this product for hours and try to make others try it too. If that's the case, then your brand is successfully using the groundswell. Groundswell winning in a world transformed by social technologies by Charlene Li & Josh Bernoff In the book " Groundswell winning in a world transformed by social technologies " by Charlene Li & Josh Bernoff , they discuss the need for the marketer to energize their customers. It is important for a company to listen and talk to their customers for creating a customer-based community but also energizing the customers so that they turn into an enthusiastic word of mouth machines (pg. 130) Why do we think word of mouth is so successful? The answer is simple; people tend to believe the testimonials from customers more than any other media source. Word of Mouth by Tom Fishburne It is also ...