"Groundswell" the new drift, Businesses should embrace!
Who knew 100 years back that there will be a technology called the internet in the future? Well, we don't know about that, but we are aware that we humans have always depended on each other and worked as a strong community, raising voice against anything wrong and unjust, the history is the proof. Earlier the community was smaller and tight, but it is thriving after the birth of the internet. We all are now part of this big community of "Web 2.0." We never change, but our ways change, we are good at adapting the new technologies. Groundswell winning in a world transformed by social technologies by Charlene Li & Josh Bernoff Business and market experts are now aware that the power is in our hands. Regardless of the technology, we decide and form the company's brand image and reputation. The Book " Groundswell winning in a world transformed by social technologies " by Charlene Li & Josh Bernoff helps us understand the concept of groundswell and ho...