Lush Cosmetics: creating word of mouth effectively!

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Have you ever been influenced by your friends to try a particular product or brand because it is really good, and you are missing something great, and then you start thinking of that brand and realize that you need to try that product?

I've been in that situation millions of times, so what makes you want to try those products?

I cannot answer that, but here is an excellent example of a brand getting popular and influential without spending a dollar on advertising.

Lush Cosmetic Store

Lush cosmetics, a UK-based cosmetic brand with great ethical values. Focuses on creating the freshest cosmetics using fresh ingredients to ensure the product is in its peak of effectiveness. Moreover, they are 100% vegetarian, handmade, with no packaging, and are against animal testing. They are famous for their excellent social responsibility and environmental protection approach.

Lush Cosmetics Values

Lush Cosmetics realizes the importance of social media, and they use it to create high-quality sharable content.

Their social media is filled with user-generated content, and they proudly use them as their testimony on their social media pages. 

Lush Instagram page

#Lushlife helps customers share their content on social media and Lush Cosmetics posts them on their social media pages.

#Lushlife

Lush Instagram post

They have provided a community section on Facebook for their customers to engage and share ideas. They even have a subreddit page to engage in conversations related to Lush.

Lush Cosmetic North America Community on Facebook

On YouTube, we can find unboxing and product reviews by many influencers. 


They are also active on TikTok sharing appealing content to their target audience.

Lush TikTok page

Lush Cosmetics also has support from the famous influencers who create high-quality content related to Lush, and its products. 

Lush Influence post on Instagram 



Lush Cosmetics is doing great; it's social media. They are successful in reflecting their values, standing for social issues, and creating a strong emotional community.


Lush Cosmetics Story page


What are your views about their social media strategies and their values? What brand comes to mind when we talk about connecting with people and influencing them? Share your views on the comment section.


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