How GoPro is a pro in user-generated content?

-

 Who doesn't like to post their pictures on social media after investing in a great camera? I would go crazy posting pictures and brag about my new camera, but that's another story. 


Social Media GIF


Social media has now become the window to our day-to-day life. We like to share things that make us feel happy with everyone, whether it is our newfound talent or our pet's new talent, a new dress we bought, or a place we discovered. 

GoPro understands our passion for sharing our beautiful moments on social media to our loved ones and making it memorable. 

So, GoPro is an American technology company, from cameras to apps and accessories; they are focused on making our experience to the next level. 



The company is aware of people's power on social media and uses it as their promotion. They don't require a hefty budget high-end advertisement. All they need is people to share their GoPro product experience on their social media. 


How they create UGC?

It looks simple, but what changes the whole game is a simple but effective tag we put in our social media post #GoPro


#gopro underwater Instagram post

People share their unique experience from underwater swim to wild motorbike adventure, 

#gopro Instagram Post

The #GoPro helps users categorize their content on social media, which the GoPro team uploads on their social media platform.


GoPro Facebook Page

The GoPro team helps the user by providing them a webpage guiding how to create awesome content and upload them. They even have a website where they share the best content created by their customers. 


GoPro Award Webpage

GoPro really knows how to create a lively, interactive, and innovative environment. 


GoPro Instagram Post

GoPro Twitter post


In the end, I would like to share some incredibly unique video taken from GoPro which I enjoyed,


So, what are you waiting for? 

The right moment? Maybe start with your pet's hidden talent or your morning walk to a local cafe. No matter what, GoPro got your back. 


Comments

  1. Deirdre PedersenOctober 6, 2020 at 12:37 PM

    Hi Himangi,

    This is super cool! GoPro is something I'm not totally familiar with, but it seems like such a popular and interesting company. Whenever I see a youtube video used with a GoPro or pictures of it on Instagram, it's always of these intense and amazing looking adventures, like swimming deep in the ocean or on top of some huge mountain. It seems like a really awesome and well spent purchase :)

    ReplyDelete
  2. Anya KohanOctober 6, 2020 at 11:27 PM

    Hey Himangi! I loved your utilization of videos and images in this post. It made reading this post very engaging and enjoyable, and it's definitely something I'm going to try to emulate in my own posts. The sense of community that GoPro fosters by creating #GoPro seems to be very effective and engages the groundswell by allowing other GoPro owners to check out how others are using their tools!

    ReplyDelete
  3. Jimmy PalmerinoOctober 8, 2020 at 12:50 AM

    Hi Himangi,
    Great post! The #GoPro campaign is a great way for energized consumers of the company's products to spread the word of the brand across social media. People might look at the fantastic looking photos taken with the GoPro cameras, see the hashtag, and immediately understand how the photos were taken. The support webpage is also a great initiative as it serves as a community hub for brand loyalists to get the information they desire. Overall, it seems like GoPro is doing a great job at engaging the groundswell.

    ReplyDelete
  4. SThungonOctober 8, 2020 at 2:19 AM

    Great post, Himangi! I personally love GoPro because my brother is a travel junkie and loves to express his love for nature through the lens of GoPro, so I really enjoyed reading your blogpost. There's also no doubt that they use their social media platforms to engage well with the groundswell. I love all the pictures and videos you put for your blog post.

    ReplyDelete

Post a Comment

Popular posts from this blog

Attaining the groundswell thinking

-
Image
We all are part of social media in one way or another, it has become a part of our lives. Many companies have realized that, and they shifted their mode of communication to social media. Most of the companies are active on Facebook, Twitter, and they even have their YouTube channels.  They are aware of the power of groundswell, but it's not enough for them to be mindful of it, they require to handle it well. Charlene Li and Josh Bernoff , in their last chapters of their book " Groundswell winning in a world transformed by social technologies, " sums up the whole lessons we have learned throughout the book that can help us get good at attaining groundswell thinking. The first lesson to remember is that groundswell is about the person to person activity. We should be ready to connect with different people or customers. We should be willing to be involved with our customers by blogging and connecting them through a community sharing ideas and emotions. We never know when peo
Read more

Social Media Monitoring Project 2: Starbucks Pumpkin Spice Latte!

-
Image
What are the things you love about fall? for me, it is the weather, nature, especially the colorful leaves, and the sky. Who can forget? About Halloween and the pumpkin patches! Orange Leaves, It's fall! Talking about pumpkin, have you tried pumpkin spice latte? Pumpkin Spice Latte Well, this seasonal drink is one of the most viral drink ever. People go crazy about PSL; some of them wait for the pumpkin spice season to hit. Pumpkin spice latte was first introduced by Starbucks , the American company from Seattle, Washington, the world's largest coffee chain. With the help of great social media promotions, PSL gained its own fan following and buzz. Starbucks ' social media is doing great; if we see social media platforms, they have many followers and subscribers, as we have discussed in the earlier blog .   Starbucks Instagram Page Facebook with more than a 36million likes 18 million followers on Instagram 11 million followers on Twitter almost 300k subscribers on Y
Read more

Lush Cosmetics: creating word of mouth effectively!

-
Image
Have you ever been influenced by your friends to try a particular product or brand because it is really good, and you are missing something great, and then you start thinking of that brand and realize that you need to try that product? I've been in that situation millions of times, so what makes you want to try those products? I cannot answer that, but here is an excellent example of a brand getting popular and influential without spending a dollar on advertising. Lush Cosmetic Store Lush cosmetics , a UK-based cosmetic brand with great ethical values . Focuses on creating the freshest cosmetics using fresh ingredients to ensure the product is in its peak of effectiveness. Moreover, they are 100% vegetarian, handmade, with no packaging, and are against animal testing. They are famous for their excellent social responsibility and environmental protection approach. Lush Cosmetics Values Lush Cosmetics realizes the importance of social media, and they use it to create high-quality sha
Read more