Himangi's Blog! Social Media & Marketing

What are the things you love about fall? for me, it is the weather, nature, especially the colorful leaves, and the sky. Who can forget? About Halloween and the pumpkin patches! Orange Leaves, It's fall! Talking about pumpkin, have you tried pumpkin spice latte? Pumpkin Spice Latte Well, this seasonal drink is one of the most viral drink ever. People go crazy about PSL; some of them wait for the pumpkin spice season to hit. Pumpkin spice latte was first introduced by Starbucks , the American company from Seattle, Washington, the world's largest coffee chain. With the help of great social media promotions, PSL gained its own fan following and buzz. Starbucks ' social media is doing great; if we see social media platforms, they have many followers and subscribers, as we have discussed in the earlier blog .   Starbucks Instagram Page Facebook with more than a 36million likes 18 million followers on Instagram 11 million followers on Twitter almost 300k subscribers on Y

We all are part of social media in one way or another, it has become a part of our lives. Many companies have realized that, and they shifted their mode of communication to social media. Most of the companies are active on Facebook, Twitter, and they even have their YouTube channels.  They are aware of the power of groundswell, but it's not enough for them to be mindful of it, they require to handle it well. Charlene Li and Josh Bernoff , in their last chapters of their book " Groundswell winning in a world transformed by social technologies, " sums up the whole lessons we have learned throughout the book that can help us get good at attaining groundswell thinking. The first lesson to remember is that groundswell is about the person to person activity. We should be ready to connect with different people or customers. We should be willing to be involved with our customers by blogging and connecting them through a community sharing ideas and emotions. We never know when peo

Have you ever been influenced by your friends to try a particular product or brand because it is really good, and you are missing something great, and then you start thinking of that brand and realize that you need to try that product? I've been in that situation millions of times, so what makes you want to try those products? I cannot answer that, but here is an excellent example of a brand getting popular and influential without spending a dollar on advertising. Lush Cosmetic Store Lush cosmetics , a UK-based cosmetic brand with great ethical values . Focuses on creating the freshest cosmetics using fresh ingredients to ensure the product is in its peak of effectiveness. Moreover, they are 100% vegetarian, handmade, with no packaging, and are against animal testing. They are famous for their excellent social responsibility and environmental protection approach. Lush Cosmetics Values Lush Cosmetics realizes the importance of social media, and they use it to create high-quality sha