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Showing posts from September, 2020

How GoPro is a pro in user-generated content?

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 Who doesn't like to post their pictures on social media after investing in a great camera? I would go crazy posting pictures and brag about my new camera, but that's another story.  Social Media GIF Social media has now become the window to our day-to-day life. We like to share things that make us feel happy with everyone, whether it is our newfound talent or our pet's new talent, a new dress we bought, or a place we discovered.  GoPro understands our passion for sharing our beautiful moments on social media to our loved ones and making it memorable.  So, GoPro is an American technology company, from cameras to apps and accessories; they are focused on making our experience to the next level.  The company is aware of people's power on social media and uses it as their promotion. They don't require a hefty budget high-end advertisement. All they need is people to share their GoPro product experience on their social media.  How they create UGC? It looks simple, but

"Groundswell" the new drift, Businesses should embrace!

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Who knew 100 years back that there will be a technology called the internet in the future? Well, we don't know about that, but we are aware that we humans have always depended on each other and worked as a strong community, raising voice against anything wrong and unjust, the history is the proof. Earlier the community was smaller and tight, but it is thriving after the birth of the internet. We all are now part of this big community of "Web 2.0." We never change, but our ways change, we are good at adapting the new technologies. Groundswell winning in a world transformed by social  technologies by Charlene Li & Josh Bernoff   Business and market experts are now aware that the power is in our hands. Regardless of the technology, we decide and form the company's brand image and reputation. The Book " Groundswell winning in a world transformed by social technologies " by Charlene Li & Josh Bernoff helps us understand the concept of groundswell and ho

Magic Beans for Amateur Writers, Wattpad making writers famous!

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 Imagine you finally decide to post your story on an online platform. It was just for fun! You did not expect something big from it. You start to gain a few readers who love your work, and after a few months, things start to get crazy, you reach a million reads. You are happy about it and can't believe you did it, this encourages you to write more. One day all of a sudden, you receive a call from the company your story is published on. They tell you the big news, news which makes you a famous author of the story published as novels and adapted in a movie or series. This actually happened to some amateur writers, and their lives changed drastically. They never imagined that their story would be made into movies and shows. All this happened, thanks to their talent and the most comprehensive online story platform called Wattpad .  Wattpad App Wattpad provides a vast platform for users to spend time reading different stories they are interested in or those who want to post stories.  Th